IMDirect is not a typical agency and we do not subscribe to philosophies characteristic of advertising agencies. Our beliefs are best described as a fusion of traditional business tactics and new age digital marketing strategy. We study the great successes of private enterprise and employ them utilizing leading edge technologies and strategies.
IMDirect's left brain focuses on the art of the deal and negotiation. We identify opportunity and leverage all assets to negotiate the best deal for our clients, and in turn, the best deal for us. A good deal is not one in which everyone makes money. A good deal is where we make as much money as possible. We want all that can be had and we are ever working towards that end.
IMDirect's right brain is focused on utilizing emerging technologies and strategies. If an organization is doing something new successfully, we make sure we know exactly how they are doing it. If a new technology emerges, we make sure we can leverage it's capabilities for our clients. We go to great lengths to monitor the pulse of the industry.
IMDirect is a full service online marketing and advertising agency. Our focus is not on specific services, but rather solving the problems at hand. We approach our clients with an end-to-end business solution, we do not "drive traffic." We focus on problem solving and the overall viability of a campaign. We do not sell a packaged service, we provide what is required to perform.
Areas of operation; online display advertising, search engine marketing, email marketing, tracking and analytics, affiliate marketing, mobile marketing, social marketing, creative and asset design, payment processing, pay-per-call and in-call advertising, and business process modeling.
Our best clients focus on what they do best, and allow us to focus on what we do best. Digital advertising is an incredibly competitive arena and to approach it otherwise very often results in less than desirable outcomes.
IMDirect operates largely in a consulting or a campaign management capacity. Our campaign management retainers have a minimum and increase based on total advertising spend. IMDirect's campaign management compensation is directly tied to the success of an individual campaign. Our consulting fees are highly dependent on the nature of the proposal.
In situations with a very high upside opportunity IMDirect sometimes chooses to operate in a joint venture capacity. We do work deals for points on rare occasion.